Privacy Policy
Last Updated: 12/7/2025
At VTL Nutrition, your privacy is important to us. This Privacy Policy explains what information we collect, how we use it, and how it is protected when you visit our website or make a purchase.
By using our website, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect the following types of personal information when you interact with our website or make a purchase:
- Name
- Email address
- Phone number
- Billing address
- Shipping address
- Payment information (processed securely through third-party payment providers — we do not store full payment card details)
- IP address
- Device and browser information
- Usage and analytics data (through Shopify, Meta Pixel, and Google Analytics)
2. How We Collect Information
Your information may be collected in the following ways:
- When you make a purchase at checkout
- When you create a Shopify customer account (currently not active but may be enabled in the future)
- When you sign up for marketing emails
- Through automatic data collection tools such as Shopify analytics, Meta Pixel, and Google Analytics
- When you contact us for customer support
3. How We Use Your Information
We use the information we collect for purposes including:
- Processing and fulfilling orders
- Sending order confirmations and shipping updates
- Providing customer support
- Sending marketing emails and promotional messages (only if you opt in)
- Improving our website performance and customer experience through analytics
- Detecting and preventing fraud or misuse
We do not use abandoned cart reminders.
4. How Your Information Is Stored
All customer information is securely stored within Shopify’s systems, which include built-in security measures designed to protect your data.
We do not store additional customer information outside of Shopify.
5. Sharing Your Information
We do not sell or share your personal information with third parties.
However, your data may be shared with essential service providers strictly as required to operate our business, including:
- Shopify (checkout, analytics, order management)
- Payment processors
- Shipping carriers
- Tools such as Meta Pixel and Google Analytics that help us understand website usage
These providers are only given the information they need to perform their services.
6. Cookies and Tracking Technologies
Our website uses Shopify’s default cookies to operate the store, support checkout, and improve user experience.
We also use:
- Meta Pixel
- Google Analytics
These tools may collect information such as pages visited, device type, browsing behavior, and IP address.
7. Email Communications
We may use your email address to send:
- Order confirmations
- Shipping updates
- Customer service responses
- Marketing emails or promotional content (only if you opt in)
You can unsubscribe from marketing emails at any time using the link provided in each message.
8. Customer Accounts
Customer account creation may be added in the future. If enabled, your information will continue to be stored securely through Shopify’s system.
9. Children’s Privacy
Our site is not directed toward children, but we do not place an age restriction on purchases. We do not knowingly collect personal information from minors.
10. U.S. Customers Only
VTL Nutrition currently ships only within the United States.
Our website is intended for use by U.S. customers, and our data practices are aligned with U.S. privacy expectations.
11. Requesting Data or Asking Questions
If you have questions about how your data is collected or used, you may contact us at:
We currently do not offer data deletion services beyond what Shopify automatically provides through its policies and security practices.
12. Changes to This Privacy Policy
VTL Nutrition may update or modify this Privacy Policy at any time.
Any changes will be posted on this page with an updated revision date.
Your continued use of our website indicates acceptance of the most recent version of this policy.